Unmasking Gender Inequity

The COVID-19 pandemic has turned society upside down. Now is the time to redefine normal.

While no one is untouched by the impacts of the COVID-19 pandemic, women have been disproportionately affected. Our Foundation’s quest to improve the health and well-being of the women in BC has taken on a whole new meaning and urgency.

Our new report series Unmasking Gender Inequity launches today. The first report in our Unmasking Gender Inequity series reveals the impact of the COVID-19 pandemic on women’s health in BC, and the pivotal role that women hold in our economic recovery. It also provides a powerful pathway for business leaders, donors, healthcare professionals, policy makers and the wider community to define a recovery that more equitably serves society – and particularly women. Read the press release here

The report was developed in partnership with Dr. Marina Adshade, faculty member at Vancouver School of Economics at UBC + School of Public Policy at SFU, and our Pillar Partner, Pacific Blue Cross.

Women have been impacted in every facet of their lives. See the stats and read about women’s experiences on our new interactive site:

GET INVOLVED ON SOCIAL:  #WESEEYOU

Raise awareness by:

  1. Posting a photo of yourself wearing a mask with hashtags #WeSeeYou + #UnmaskGenderInequity,
  2. Tagging BC Women’s Health Foundation, and
  3. Nominating three women in your life to recognize their strength through the COVID-19 pandemic. 

Let’s uplift the amazing women around us and recognize the role each woman is playing during the pandemic.

JOIN US AS WE WORK TOWARDS A RECOVERY THAT PLACES WOMEN – AND WOMEN’S HEALTH – BOLDLY AT ITS CENTRE

Support Research: The Women’s Health Research Institute is dedicated to learning about the prevalence + gendered aspects of COVID-19 to ensure the pandemic does not exacerbate existing inequities already faced by women in BC.

Support Safety: Our Foundation works collaboratively with the Ending Violence Association of BC to deliver life-saving resources to women experiencing gender-based violence.

Support Indigenous Women: Support new virtual counselling sessions where Elders provide emotional and cultural guidance.

Healthy women are critical for our collective future. Join us in taking action to improve this today.


BC Women’s Health Foundation is BC’s largest non-profit organization dedicated to advancing the full spectrum of women’s health. The information shared is intended to educate, inform, and point readers to credible sources. It is not intended to substitute professional medical advice.