Like a pebble tossed into a pond, it didn’t take long to generate waves of support – from TELUS, the Provincial Health Services Authority, the Canadian Breast Cancer Foundation and the BC Women’s Hospital Foundation. Together, with the Diamond Family, they would create the Sadie Diamond Breast Health Imaging Centre and bring BC women yet another step closer to a world without fear of breast cancer.
“Two of the most important women in my life suffered with breast cancer – my mom Sadie, who lost the battle with cancer, and my wife Leslie, who is a breast cancer survivor,” says Gordon Diamond. “Women have a fighting chance with early detection and that’s what this centre is all about.
The cause also resonated deeply with Darren Entwistle, president and CEO of TELUS, whose mother died of cancer when he was just a teen. TELUS saw the decision to support women’s breast health as a perfect fit both to the company’s “give where we live” corporate giving philosophy as well as its commitment to supporting women’s health initiatives across Canada.
The Sadie Diamond Breast Health Imaging Centre has been opened since July 2012 and represents a major advance in early breast cancer detection.
“Look at what happens when we can collaborate with our partners on common goals and initiatives,” says Laurie Clarke, CEO BC Women's Foundation. “The power of that kind of cooperation is what results in something like this."