Content Creation Coordinator

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November 9, 2021

About Us

BC Women’s Health Foundation is the BC’s largest non-profit organization dedicated to advancing the full spectrum of women’s health. Our Mission is to ensure exemplary healthcare for women by providing solution-focused philanthropy that delivers tangible societal impact. As an employer, we are developing a team where reconciliation, equity, diversity and inclusion are the cornerstone of what we believe in and where we want to go.

The Role

Reporting to the Senior Manager, Marketing, Content Creation Coordinator assists in the development and execution of digital strategies for fundraising and awareness campaigns to generate community engagement, increase brand awareness, and drive revenue. This position plays a key role in the creation, implementation and optimization of the Foundation’s digital assets for social, web, and email channels. They will also be expected to pitch + produce relevant content that supports our position as a leader in the health equity space and be capable of translating complex information into accessible and engaging content for the greater public. This is an exciting opportunity to join a growing organization committed to changing the tide on women’s health equity.

Responsibilities

  • Working closely with the Director, Marketing + Community Partnerships and Senior Manager, Marketing, facilitates and implements digital media strategies and plans to drive engagement, retention, revenue, and brand awareness.
  • Collaborates with the Marketing + Community Partnerships, Philanthropy, and Strategy teams to operationalize integrated marketing campaigns and digital engagement strategies to support achievement of organizational objectives and revenue targets.
  • Manages photo library and patient story bank.
  • Creates/reviews engaging content + creative assets (including self-shot video) that reflects Foundation’s education, awareness, and fundraising priorities for owned social channels (Twitter, Facebook, LinkedIn, Instagram and potentially TikTok), ambassador, and earned/paid channels.
  • Develop, write, and edit effective, persuasive, and imaginative communications to generate community engagement, increase brand awareness, and drive revenue.
  • Translate scientific ideas, aspirational needs, theoretical models of care, and/ or research concepts into compelling communications.
  • Takes initiative to fill social calendar gaps with impactful content that speaks to Foundation’s core audience and/or joins wider conversations on women’s health equity.
  • Contributes to content updates for the website including landing pages and the creation/review of web articles; pitches and writes engaging web articles relevant to the Foundation’s key pillars.
  • Creates/reviews and builds Mailchimp campaigns to support Foundation initiatives; supports the improvement of Foundation-wide email marketing workflows and audience management.
  • Monitors social media for trends, risks and opportunities across the international women’s health sector and related spaces; engages with and creates/maintains relationships with other leaders and important voices in similar spaces.
  • Supports development of social engagement strategy and leads execution via interaction with audience, resharing relevant content etc.; contributes to public “voice” of brand and formation of strong social community; answers inquiries received through the website or social channels.
  • Measures the success of marketing campaigns by tracking, analyzing, and reporting on key metrics; utilizes metrics and awareness of best practices to optimize performance of all digital assets.
  • Serves as webmaster by monitoring, managing and tracking the performance of the website
  • Supports the SEO strategy by, for example, writing guest articles and securing backlinks on other webpages, staying up to date on SEO optimization tactics, and flagging opportunities for improvement.
  • In conjunction with the Senior Manager, Marketing acts as key liaison to vendors in overseeing key improvements to the BCWHF website, troubleshooting unforeseen website errors, and leading the management and implementation of new site functionality updates as needed.
  • Supports the implementation of new digital web properties (e.g. new microsites) collaboratively alongside other BCWHF staff and possible outside vendors, where applicable.
  • In conjunction with the Senior Manager, Marketing creates, implements, and maintains a donor segmentation strategy for donors acquired through our digital channels in order to: improve interactions with donors, make informed strategic decisions that target and align with donor interests through our digital platforms, and work with the Database Administrator to ensure this is integrated into the Raiser’s Edge database.
  • Performs other duties as assigned by the Senior Manager, Marketing and Director, Marketing + Community Partnerships, consistent with the scope of the role.

General

  • Ensures accurate Raiser’s Edge (database), written records, and reporting.
  • Works closely and communicates effectively and respectfully with other Foundation team members across the organization.
  • Communicates effectively and respectfully with other Foundation team members across the organization.
  • Actively supports Reconciliation, Equity, Diversity + Inclusion (REDI) efforts of the Foundation, participate in inclusivity initiatives, demonstrating respect for differences through words and actions; seeks different perspectives when creating solutions.
  • Ensures exemplary demonstration of the Foundation’s core values of strength, innovation, collaboration, integrity, and inclusivity.
  • Works independently under minimal supervision.
  • As a member of the Foundation team, Content Creation Coordinator is also expected to participate in the Foundation’s Signature Events, or other key events in which all staff are expected to play a role.

What You Bring

Education and Experience

  • A level of education, training, and experience equivalent to a Bachelor’s degree (marketing, social sciences, or related field preferred) plus 3+ years of copywriting, content marketing or journalism experience. Personal content creation and other relevant experience may also be considered.
  • Demonstrated success using digital and/or print content to generate leads/community and sales in utilizing social media and web tools to effectively execute communications and marketing plans.
  • Professional or personal background in gender equity, health equity, social determinants of health, health research and/or other health care spaces (including lived experiences). Specific experience with Indigenous, Immigrant, or LGBTQIA2+ health/wellbeing is an asset.
  • Fundraising or not-for-profit experience is an asset.

Skills and Competencies

  • Excellent communication, writing, editing, and project management skills.
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders.
  • Project management skills and attention to detail.
  • Strong understanding of search engine optimization.
  • Advanced written and verbal communication skills in English, including the ability to write promotional material for a variety of audiences and for a variety of platforms. Preference may be given to those who provide a short writing portfolio with their application.
  • Advanced skills in social media platforms, protocols, and strategy.
  • Strong attention to detail, organizational and administrative skills and the ability to manage multiple priorities simultaneously.
  • Ability to exercise initiative and self-motivation and, at the same time, work collaboratively within a team environment.
  • Strong interpersonal skills and the ability to establish positive working relationships with people at all levels, internal and external to the organization.
  • Skilled problem solving orientation and ability to consider complex variables and make informed decisions.
  • Ability to work under pressure and produce high quality work to deadline while maintaining composure.
  • Proficiency in Twitter, Facebook, LinkedIn, Instagram, in addition to Microsoft Office Suite of programs; generally tech savvy.
  • Possesses a natural affinity towards collaboration and building trust with internal and external stakeholders.
  • Basic video production and editing skills and/or experience with short-form video creation (ie. via TikTok or Reels).
  • Basic graphic design skills.
  • Experience in creating infographics or other visual content that is able to clearly communicate complex concepts an asset.
  • Proficiency with languages other than English is considered an asset.
  • Proficiency in Adobe InDesign and Photoshop, Canva, Figma, Mailchimp, ClickUp, WordPress, and/or Sprout Social an asset.

Condition of Employment

 

As a condition of working at the Hospital, you must pass certain background checks under the standards set by the Provincial Health Services Authority (the “PHSA”) including an initial and recurrent criminal records check(s) and an immunization check.

What We Offer

We offer remote work environment and a competitive salary and full range of health benefits through PHSA and Municipal Pension Plan.

If you are looking for a dynamic work environment, competitive employment conditions and an opportunity to test and grow your abilities, we invite you to blend your talent with our incredible team.

Only those selected for an interview will be contacted.

Please email a letter of interest along with your resume to Jenny Nam at info@bcwomensfoundation.org.