The Foundation Team

Meet the team who are working tirelessly to facilitate strategic investment in women’s health. 
Genesa Greening
President + Chief Executive Officer
604.875.2255

Genesa M. Greening is a Certified Fund Raising Executive whose two decades of work in Canada, Africa, and the United States has seen her advise more than twenty charitable causes to fundraise over $250 million. In recognition of her community work and advocacy for gender equality, racial justice, and marginalized communities, Genesa was appointed to the Vancouver’s Mayor’s Task Force on Mental Health & Addiction as well as the Women’s Advisory Committee. She is committed to ensuring women have equitable access to the highest quality healthcare when, where and how they need it. As the President + CEO of BC Women's Hospital Foundation, Genesa collaborates with those who share her commitment to gender equity in healthcare and invests in charitable causes that deliver social change. She is an award-winning business leader, an unapologetic feminist, and relentless optimist driven to change women's experiences in the healthcare sector.