Digital Communications Specialist

April 26 2018 11:30am
We are seeking an experienced, well organized and dynamic individual (with a sense of humour) who is interested in becoming a part of the team that is going to move the needle on women’s health.

Join our Team

You may be wondering why we are hiring. BC Women’s Hospital Foundation is on the precipice of changing the tide on women’s health. We believe that healthy women are essential to creating and maintaining healthy families and communities. We know we have Hospital Foundation in our name but don’t be fooled, we are far more than an entity that raises money for capital and equipment needs. We are committed in our tireless pursuit of advocating for a holistic approach to women’s health.

This position is one of a handful of new opportunities that we have created to ensure there is an equitable investment in women’s health. 

Digital Communications Specialist

Reporting to the Director, Communications, the Digital Communications Specialist assists in developing digital communications strategies, and is responsible for the day to day execution of these strategies in support of increasing awareness of and promoting a strong, positive profile for BC Women’s Hospital + Health Centre Foundation (BCWHF).

SPECIFIC ACCOUNTABILITIES

Communications

  • Executes marketing and communications strategies to support the objectives of the communications team and the Foundation as a whole.
  • Works with communications team and external service providers to produce Foundation digital materials, ensuring quality control and brand consistency is maintained.
  • Assists in developing an integrated strategic communications calendar and keeps it up-to-date with the latest digital plans that reflect organizational priorities.
  • Works directly with Foundation leadership, fundraising and event staff, and Communications Writer to translate fundraising strategies into compelling digital content.
  • Assists with the roll-out of visual Style Guide + image selection for all online platforms.
  • Assists with the online roll out of video campaigns in concert with BCWHF’s external third party creative agency and internal Communications team.

Website

  • Manages the Foundation website through ongoing content development, optimization and maintenance.
  • Ensures seamless integration of CMS with online donation system and Peer-to-Peer fundraising platform.
  • Acts as point-person for all website inquiries; responds directly or refers to appropriate person(s).
  • Assesses written content across the BCWHF website and works closely with Communications Writer to update language for consistency and to reflect the voice and values of the Foundation.
  • Acts as day-to-day contact for creative agencies overseeing ongoing online maintenance and implementation of new web initiatives in concert with external third parties and internal BCWHF Communications team.
  • Provides support to agency responsible for managing Google AdWords Grant by sourcing information required.
  • Analyzes user conversions and site traffic using Google Analytics, utilizing data and insights to continuously refine existing pages.

Social Media

  • In concert with the Senior Manager, Communications, assists in developing develop social media strategy to advance Foundation audience size, demographics, and engagement.
  • Researches, writes, and posts social media content, at times in collaboration with the Communications Writer to produce content from time to time.
  • Works directly with fundraising and event staff to oversee social media campaigns and contests related to fundraising portfolios and special events.
  • Develops social media monitoring + engagement plan to identify threats and highlights across the international women’s health sector, and coordinates tactical measures in responding.
  • Acts as day-to-day contact for creative agencies related to Facebook and Instagram ads, including strategy + coordination of ads for events, campaigns, and general acquisition.

QUALIFICATIONS

Education/Experience

Bachelor degree in marketing or related discipline plus five years’ digital marketing experience. Not for profit experience is an asset.

Broad scope of solid experience and success in the development and utilization of social media and web tools to effectively execute communications and marketing plans. Experience with Blackbaud or other fundraising software (products include Raiser’s Edge, Netcommunity, Sphere) is an asset.

Examples of published content and audience growth metrics may be requested.

Skills + Competencies

  • Exceptional computer skills, experience using a CMS (Smallbox, WordPress, other) in a communications capacity is an asset.
  • Advanced skills in social media platforms (Twitter, Facebook, Instagram, Linkedin, YouTube), protocols and strategy.
  • A desire and talent to bring innovative and creative marketing and growth campaigns to life.
  • Strong interpersonal skills and the ability to establish positive work relationships with people at all levels, internal and external to the organization.
  • Ability to work under pressure and produce high quality accurate work, with strong attention to detail, in a timely manner, often to tight deadlines.
  • Ability to organize and prioritize a multi-task workload.
  • Ability to exercise initiative and sound judgement.
  • Ability to work independently and, at the same time, work effectively in a team environment.
  • Demonstrated resilience and commitment to the Foundation and Hospital values.
  • Proficiency the Microsoft Office suite of programs specifically Outlook, Word, Excel and PowerPoint.
  • Proficiency in Adobe Creative Suite an asset.

Please send your application to erin.hood@bcwomensfoundation.org by May 31, 2018.