Genesa Greening believes in a collaborative work environment. She values open participation from individuals with different ideas and perspectives. “I describe my leadership style as transparent, communicative and engaging.”
Before becoming CEO at the BC Women’s Hospital & Health Centre Foundation in October 2016, Greening served as executive director of First United Church Community Ministry Society. Over the years, she made a name for herself raising money for non-profit organizations.
Her biggest ally was the late Virginia Greene, one of B.C.’s most successful business and community leaders. Greene was responsible for marketing Expo 86, and was deputy minister with the Province of British Columbia and a successful business entrepreneur. Early on in her career, Greening says Greene took her under her wing, introducing her to some of the city’s most influential women. “Virginia was everything I wanted to be … authentic, transparent and true to who she was,” Greening says. “She was also opinionated, strong-willed, gifted and yet graceful, passionate and wholly female.”
Greening’s other mentor was Krista Thompson, executive director at Covenant House. “From Krista, I learned about the complexities of a political environment,” Greening says. “I owe a lot to both as they taught me to believe in myself, trust in my decisions and be unapologetic about leading others.”
From former bosses, Greening understood early on that the old-school ways of micromanaging don’t work in today’s workplace. Today, Greening has a team of 26 “exceptionally dedicated people” working for her.“I’m not afraid to hire gifted women who are braver, smarter and more capable than me, because then the organization can only thrive.”