"It's one of the most important things I'll ever do."
Tamara Taggart, BC Women’s Newborn ICU Campaign Chair has found meaning and purpose in championing BC’s littlest patients.
When BC Women’s Hospital Foundation asked CTV News at Six co-anchor Tamara Taggart if she would head up its Newborn ICU Campaign, she didn’t hesitate. “In fact, the request felt like a gift,” says Taggart. “I was looking for something meaningful I could sink my teeth into, and this was definitely it!”
For Taggart, herself the mother of three healthy children, the thought of doing something meaningful to help critically ill babies resonated deeply. “I’ve been through the Newborn ICU and it’s overwhelmingly emotional to see these tiny babies fighting for their lives. You just want to make it better.”
Taggart recognizes that she’s in a unique position to make a difference, along with CTV, which has dedicated resources and substantial TV time to the cause.
“We’ve already aired a few stories on the Newborn ICU, as well as a public service announcement,” says Taggart, who adds that CTV will air several more feature stories throughout the first week of May when they do the “CTV Women’s Hospital broadcast week.”
Taggart also heads a Campaign Cabinet of volunteer business leaders, whose focus is raising money. Their goal is to raise $17 million for new equipment and technology, of which $10 million is already committed.
Taggart has faith British Columbians will come through with the remaining $7 million needed for the campaign to reach its objective.
“Some things in life are out of our control, but making sure the Newborn ICU remains a first-class facility is not one of them,” Taggart says. “I believe that donors will take control, make a donation and make a difference.
Photo by Kyrani Kanavaros
Article by Helena Bryan