Go Pink with TELUS

May 6, 2011
$1 million donation enables enhanced breast cancer detection.
TELUS' Go Pink campaign provides unprecedented corporate gift for a new digital mammography machine at BC Women's Hospital

Vancouver, B.C. – TELUS' Go Pink campaign has raised over $1 million for the BC Women's Hospital & Health Centre Foundation. The campaign raised a total of more than $2 million for women's breast health across Canada. The $1 million raised here in B.C. is enough to fund an additional digital mammography machine for the new Sadie Diamond Breast Health Imaging Centre.

In May, TELUS announced it would donate $25 from every pink Blackberry sold across Canada towards new digital mammography machines in regional hospitals. Combined with employee and corporate donations, that campaign raised more than $2 million, $1 million of that right here in B.C.

BC Women's Hospital & Health Centre is launching a flagship breast imaging and training centre in B.C. offering state-of-the-art digital mammography, slated to open late in 2011. A $3 million donation from the Gordon Diamond family will support the creation of the Sadie Diamond Breast Health Imaging Centre at BC Women's. The Diamond gift is enough for the hospital foundation to purchase two state-of-the-art digital mammography machines with tomosynthesis, the most advanced breast screening and diagnostic technology available today. The Provincial Health Services Authority (PHSA) is contributing a further $1.1 million in operational funding to BC Women's new Breast Health Centre. The TELUS gift will enable BC Women's to purchase a third digital mammography machine.


Jill Schnarr, VP TELUS Community Affairs
DR. JAN CHRISTILAW, PRESIDENT BC WOMEN'S HOSPITAL & HEALTH CENTRE

Tomosynthesis is a medical imaging technique that provides 3D images of the breast, which helps doctors with early detection of breast cancer in women. The technique generates multiple images with different views of the breast tissue, and then it reconstructs them through a computer algorithm to provide 3D images. Radiologists prefer to use tomosynthesis as it aids them in more accurate breast cancer detection and thus reduces call-backs, misdiagnosis, and the need to perform invasive biopsy procedures.

Jill Schnarr, vice-president of TELUS Community Affairs, said replacing existing analog mammography machines with state-of-the-art digital machines that are better able to detect smaller cancers in denser tissue will save lives, save taxpayer dollars by reducing re-testing due to inconclusive tests, and save thousands of women from having to undergo stressful waits between an initial inconclusive test and further procedures.

"At TELUS we give where we live and we're thrilled we can partner with our customers across B.C. to fund this important machine for BC Women's Hospital. I know from personal experience the wait for a new test after an inconclusive result from an old-school analog machine is agonizing," Ms. Schnarr said. "A couple of years ago one of my own mammographies was inconclusive and I had to wait three weeks for further tests to determine whether I had breast cancer or not. While it turned out I was cancer free, those 21 days were among the most stressful and frightening of my life. I couldn't sleep, I couldn't stop thinking about what it would mean if I had cancer, what would happen to my young children if the worst occurred. Not knowing was awful. A digital mammography machine would have given me the all-clear on the first test."

 

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